Legal

Preamble

With the following privacy policy, we would like to inform you about the types of personal data (hereinafter also referred to as "data") we process, for what purposes, and to what extent. This privacy policy applies to all processing of personal data we carry out, both in the course of providing our services and especially on our websites, in mobile applications, and within external online presences, such as our social media profiles (hereinafter collectively referred to as "online offerings").

The terms used are not gender-specific.

As of: January 6, 2025

Contents

Controller

Christian Dustmann

Email address: mail@serviceliner.com

Imprint: https://www.serviceliner.com/impressum.html

Overview of Processes

The following overview summarizes the types of data processed and the purposes of their processing, referring to the affected persons.

Types of Processed Data

  • Inventory data.
  • Payment data.
  • Contact data.
  • Content data.
  • Contract data.
  • Usage data.
  • Meta, communication, and procedural data.
  • Log data.

Categories of Affected Persons

  • Service recipients and clients.
  • Interested parties.
  • Users.
  • Business and contractual partners.

Purposes of Processing

  • Provision of contractual services and fulfillment of contractual obligations.
  • Communication.
  • Security measures.
  • Office and organizational procedures.
  • Organizational and administrative procedures.
  • Feedback.
  • Provision of our online offerings and user-friendliness.
  • IT infrastructure.
  • Public relations.
  • Business processes and economic procedures.

Relevant Legal Bases

Relevant Legal Bases according to the GDPR: The following provides an overview of the legal bases of the GDPR on which we process personal data. Please note that, in addition to the provisions of the GDPR, national data protection regulations in your or our country of residence or business may apply. If, in individual cases, more specific legal bases are relevant, we will inform you of them in the privacy policy.

  • Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b GDPR) - The processing is necessary for the fulfillment of a contract to which the affected person is a party or for the performance of pre-contractual measures at the request of the affected person.
  • Legal obligation (Art. 6 para. 1 sentence 1 lit. c GDPR) - The processing is necessary to fulfill a legal obligation to which the controller is subject.
  • Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR) - The processing is necessary for the protection of the legitimate interests of the controller or a third party, provided that the interests, fundamental rights, and freedoms of the affected person requiring the protection of personal data do not override these interests.

National Data Protection Regulations in Germany: In addition to the data protection regulations of the GDPR, national data protection regulations in Germany apply. These include, in particular, the Federal Data Protection Act (BDSG), which contains specific provisions on the right of access, the right to deletion, the right to object, the processing of special categories of personal data, processing for other purposes, and transmission as well as automated decision-making in individual cases, including profiling. Furthermore, state data protection laws of individual federal states may apply.

Security Measures

We take appropriate technical and organizational measures to ensure an appropriate level of protection in accordance with the legal requirements, considering the state of the art, implementation costs, the nature, scope, circumstances, and purposes of the processing, and the varying likelihood and severity of the threat to the rights and freedoms of natural persons.

These measures include, in particular, securing the confidentiality, integrity, and availability of data by controlling physical and electronic access to the data, as well as access, input, transmission, ensuring availability, and separation. In addition, we have established procedures that ensure the exercise of the rights of the affected persons, data deletion, and responses to data security threats. Furthermore, we consider the protection of personal data in the development or selection of hardware, software, and procedures, in accordance with the principle of data protection through technology design and privacy-friendly defaults.

Securing online connections through TLS/SSL encryption technology (HTTPS): To protect the users' data transmitted through our online services from unauthorized access, we use TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission over the internet. These technologies encrypt the information transmitted between the website or app and the user's browser (or between two servers), thereby protecting the data from unauthorized access. TLS, as the more advanced and secure version of SSL, ensures that all data transmissions meet the highest security standards. When a website is secured by an SSL/TLS certificate, this is indicated by HTTPS in the URL, signaling to users that their data is securely and encrypted during transmission.

General Information on Data Storage and Deletion

We delete personal data that we process in accordance with the legal provisions as soon as the underlying consents are withdrawn or no further legal grounds for processing exist. This applies in cases where the original purpose of processing ceases to exist or the data is no longer required. Exceptions to this rule exist if legal obligations or special interests require a longer retention or archiving of the data.

In particular, data that must be retained for commercial or tax reasons or data whose retention is necessary for legal claims or for the protection of the rights of other natural or legal persons must be archived accordingly.

Our privacy notices contain additional information on the storage and deletion of data, which specifically apply to certain processing processes.

If multiple storage or deletion periods for a date are specified, the longest period is decisive.

If a period does not explicitly begin on a specific date and is at least one year, it automatically starts at the end of the calendar year in which the triggering event occurred. In the case of ongoing contractual relationships, in which data is stored, the triggering event is the date on which the termination or other end of the legal relationship takes effect.

Data that is no longer processed for the originally intended purpose but is retained due to legal requirements or other reasons, will only be processed for the purposes that justify their retention.

Additional Notes on Processing, Procedures, and Services:

  • Storage and Deletion of Data: The following general periods apply for the storage and archiving according to German law:
    • 10 years - Retention period for books and records, financial statements, inventories, management reports, opening balance sheets, and the necessary work instructions and other organizational documents, booking documents, and invoices (§ 147 para. 3 in conjunction with para. 1 No. 1, 4 and 4a AO, § 14b para. 1 UStG, § 257 para. 1 No. 1 and 4, para. 4 HGB).
    • 6 years - Other business documents: received business or commercial letters, copies of sent business or commercial letters, other documents relevant to taxation, such as timekeeping sheets, cost accounting records, calculation documents, price tags, and wage statements, if not already accounting documents, and cash register receipts (§ 147 para. 3 in conjunction with para. 1 No. 2, 3, 5 AO, § 257 para. 1 No. 2 and 3, para. 4 HGB).
    • 3 years - Data necessary to consider potential warranty and damage compensation claims or similar contractual claims and rights, and to handle related inquiries, are stored for the regular statutory limitation period of three years (§§ 195, 199 BGB).

Rights of Affected Persons

Rights of affected persons under the GDPR: You, as affected persons, have various rights under the GDPR, which are particularly outlined in Articles 15 to 21 of the GDPR:

  • Right to object: You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you, which is carried out under Art. 6 para. 1 lit. e or f GDPR; this also applies to profiling based on these provisions. If personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such advertising purposes; this also applies to profiling if it is related to such direct marketing.
  • Right to withdraw consent: You have the right to withdraw any consent you have given at any time.
  • Right of access: You have the right to request confirmation as to whether personal data concerning you is being processed and to access such data, along with further information and a copy of the data in accordance with the legal provisions.
  • Right to rectification: You have the right to request the completion of personal data concerning you or the rectification of inaccurate personal data concerning you, in accordance with the legal provisions.
  • Right to erasure and restriction of processing: You have the right, in accordance with the legal provisions, to request the immediate erasure of personal data concerning you, or alternatively, to request a restriction of processing in accordance with the legal provisions.
  • Right to data portability: You have the right to receive personal data concerning you that you have provided to us in a structured, commonly used, and machine-readable format, or to request its transmission to another controller, in accordance with the legal provisions.
  • Complaint to a supervisory authority: You have the right to lodge a complaint with a supervisory authority, particularly in the member state of your habitual residence, place of work, or the location of the alleged infringement, if you believe that the processing of personal data concerning you infringes the GDPR.

Business Services

We process data of our contractual and business partners, e.g., customers and prospects (referred to collectively as "contract partners"), within the framework of contractual and comparable legal relationships, as well as related measures and in regard to communication with the contract partners (or pre-contractually), for instance, to answer inquiries.

We use this data to fulfill our contractual obligations. This includes, in particular, the duties to provide the agreed services, any updating obligations, and remedying warranty and other service disruptions. Additionally, we use the data to safeguard our rights and for administrative tasks related to these duties, as well as corporate organization. Furthermore, we process the data based on our legitimate interests in proper and economical business management and security measures to protect our contract partners and our business operations from misuse, data threats, secrets, information, and rights (e.g., involving telecommunications, transportation, and other auxiliary services, as well as subcontractors, banks, tax and legal advisors, payment service providers, or financial authorities). In accordance with applicable law, we only share contract partner data with third parties as far as necessary for the aforementioned purposes or to fulfill legal obligations. Contract partners will be informed of further forms of processing, such as for marketing purposes, within this privacy policy.

We inform the contract partners in advance or during the data collection process, for example, in online forms, with special marking (e.g., colors) or symbols (e.g., asterisks or similar), or personally, about which data are required for the aforementioned purposes.

We delete the data after the expiry of statutory warranty and comparable obligations, i.e., generally after four years, unless the data is stored in a customer account, e.g., as long as they must be retained for legal archiving purposes (e.g., for tax purposes, typically ten years). Data disclosed to us by the contract partner in the course of an assignment will be deleted according to the specifications and generally after the completion of the assignment.

  • Processed Data Types: Master data (e.g., full name, home address, contact information, customer number, etc.); payment data (e.g., bank details, invoices, payment history); contact data (e.g., postal and email addresses or phone numbers); contract data (e.g., subject of the contract, duration, customer category).
  • Affected Persons: Service recipients and clients; prospects; business and contract partners.
  • Purposes of Processing: Providing contractual services and fulfilling contractual obligations; communication; office and organizational procedures; organizational and administrative procedures; business processes and economic procedures.
  • Retention and Deletion: Deletion as per details in the section "General Information on Data Storage and Deletion".
  • Legal Bases: Contract fulfillment and pre-contractual inquiries (Art. 6(1) sentence 1 lit. b) GDPR); legal obligation (Art. 6(1) sentence 1 lit. c) GDPR); legitimate interests (Art. 6(1) sentence 1 lit. f) GDPR).

Further Information on Processing Procedures, Processes, and Services:

  • Craft Services: We process the data of our customers and clients (hereinafter referred to collectively as "customers") to enable them to select, purchase, or commission the chosen services or works, as well as related activities, payment, delivery, or execution.
    The required details are marked as such during the assignment, order, or comparable contract conclusion and include the information necessary for delivery and invoicing, as well as contact information for potential follow-ups; Legal Bases: Contract fulfillment and pre-contractual inquiries (Art. 6(1) sentence 1 lit. b) GDPR).

Provision of Online Services and Web Hosting

We process user data to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the user's browser or device.

  • Processed Data Types: Usage data (e.g., page views and duration, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features); meta, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, involved persons); log data (e.g., log files regarding logins or data retrieval or access times); content data (e.g., textual or visual messages and posts, as well as related information like authorship or creation time).
  • Affected Persons: Users (e.g., website visitors, online service users).
  • Purposes of Processing: Provision of our online offer and user-friendliness; IT infrastructure (operation and provision of information systems and technical devices such as computers, servers, etc.); security measures.
  • Retention and Deletion: Deletion as per details in the section "General Information on Data Storage and Deletion".
  • Legal Bases: Legitimate interests (Art. 6(1) sentence 1 lit. f) GDPR).

Further Information on Processing Procedures, Processes, and Services:

  • Provision of Online Offer on Rented Storage: We use storage space, computing capacity, and software from a relevant server provider (also called "web host") for the provision of our online offer; Legal Bases: Legitimate interests (Art. 6(1) sentence 1 lit. f) GDPR).
  • Collection of Access Data and Log Files: Access to our online offer is logged in the form of "server log files." Server log files may include the address and name of the retrieved web pages and files, the date and time of the retrieval, transferred data volumes, notification of successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page), and typically IP addresses and the querying provider. Server log files may be used for security purposes, e.g., to avoid server overload (especially in case of malicious attacks, so-called DDoS attacks), and to ensure server load and stability; Legal Bases: Legitimate interests (Art. 6(1) sentence 1 lit. f) GDPR). Data Deletion: Logfile information is stored for a maximum of 30 days and then deleted or anonymized. Data that must be retained for evidentiary purposes are excluded from deletion until the incident is resolved.
  • Email Sending and Hosting: Our web hosting services also include sending, receiving, and storing emails. For these purposes, the recipient and sender addresses as well as other information related to the email dispatch (e.g., involved providers) and the content of the respective emails are processed. The aforementioned data may also be processed for spam detection purposes. Please note that emails are generally not encrypted when sent over the internet. While emails are encrypted during transmission, they are not encrypted on the servers from which they are sent and received unless an end-to-end encryption method is used. Therefore, we cannot take responsibility for the transmission of emails between the sender and recipient on our server; Legal Bases: Legitimate interests (Art. 6(1) sentence 1 lit. f) GDPR).
  • STRATO: Services in the area of information technology infrastructure provision and related services (e.g., storage space and/or computing capacity); Service Provider: STRATO AG, Pascalstraße 10, 10587 Berlin, Germany; Legal Bases: Legitimate interests (Art. 6(1) sentence 1 lit. f) GDPR); Website: https://www.strato.de; Privacy Policy: https://www.strato.de/datenschutz/. Data Processing Agreement: Provided by the service provider.

Presences in Social Networks (Social Media)

We maintain online presences within social networks and process user data in this context to communicate with users active there or provide information about us.

We would like to point out that user data may be processed outside the European Union. This could result in risks for users, such as difficulties in enforcing user rights.

Furthermore, user data within social networks is generally processed for market research and advertising purposes. For example, based on user behavior and resulting interests, usage profiles may be created. These profiles may then be used to display ads within and outside the networks, which presumably correspond to the interests of the users. Therefore, cookies are typically stored on users' devices, containing their usage behavior and interests. Additionally, data can be stored in the usage profiles independent of the devices used by the users (especially if they are members of the respective platforms and logged in there).

For a detailed representation of the respective processing forms and the possibilities for objection (opt-out), we refer to the privacy policies and statements of the operators of the respective networks.

Even in the case of requests for information and the assertion of rights by affected individuals, we would like to point out that these can be most effectively asserted with the providers. Only the latter have access to user data and can take corresponding measures and provide information directly. Should you still need assistance, you can contact us.

  • Processed Data Types: Contact data (e.g., postal and email addresses or phone numbers); content data (e.g., textual or visual messages and posts, as well as related information such as author details or creation time); usage data (e.g., page views and duration, click paths, usage intensity and frequency, types of devices and operating systems used, interactions with content and functions).
  • Affected Persons: Users (e.g., website visitors, online service users).
  • Purposes of Processing: Communication; feedback (e.g., collecting feedback via online forms). Public relations.
  • Storage and Deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion".
  • Legal Bases: Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR).

Further Notes on Processing Procedures, Processes, and Services:

  • LinkedIn: Social network - We, together with LinkedIn Ireland Unlimited Company, are responsible for collecting (but not further processing) the data of visitors, which is used for creating the "Page-Insights" (statistics) of our LinkedIn profiles. This data includes information about the types of content that users view or interact with, as well as actions they take. Details about the devices used are also collected, such as IP addresses, operating systems, browser types, language settings, and cookie data, as well as information from user profiles, such as job function, country, industry, hierarchy level, company size, and employment status. Privacy information regarding the processing of user data by LinkedIn can be found in LinkedIn's privacy policy: https://www.linkedin.com/legal/privacy-policy.
    We have entered into a special agreement with LinkedIn Ireland ("Page Insights Joint Controller Addendum", https://legal.linkedin.com/pages-joint-controller-addendum), which specifically regulates the security measures LinkedIn must observe and where LinkedIn has agreed to fulfill the rights of the affected persons (e.g., users can direct requests for information or deletion directly to LinkedIn). The rights of users (especially the right to information, deletion, objection, and complaint to the competent supervisory authority) are not restricted by the agreements with LinkedIn. Joint responsibility is limited to the collection and transmission of data to LinkedIn Ireland Unlimited Company, a company based in the EU. Further processing of data is solely the responsibility of LinkedIn Ireland Unlimited Company, particularly regarding the transmission of data to the parent company LinkedIn Corporation in the USA; Service Provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Legal Bases: Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR); Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Basis for Third-Country Transfers: Data Privacy Framework (DPF). Opt-Out Option: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Changes and Updates

We ask you to regularly check the content of our privacy policy. We will adjust the privacy policy as soon as changes to the data processing we conduct make this necessary. We will inform you once changes require an action on your part (e.g., consent) or any other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time, and we kindly ask you to verify the information before contacting.

Definitions

This section provides an overview of the terms used in this privacy policy. If the terms are legally defined, their legal definitions apply. The following explanations are primarily intended for understanding purposes.

  • Master Data: Master data includes essential information needed for the identification and management of contractual partners, user accounts, profiles, and similar assignments. This data may include personal and demographic details such as names, contact information (addresses, phone numbers, email addresses), birthdates, and specific identifiers (user IDs). Master data forms the basis for any formal interaction between individuals and services, organizations, or systems, enabling unique identification and communication.
  • Content Data: Content data includes information generated during the creation, editing, and publishing of content of any kind. This category of data may include texts, images, videos, audio files, and other multimedia content published on various platforms and media. Content data is not only limited to the actual content but also includes metadata, which provides information about the content itself, such as tags, descriptions, author information, and publication dates.
  • Contact Data: Contact data are essential information that allows communication with individuals or organizations. These include phone numbers, postal addresses, email addresses, as well as communication means such as social media handles and instant messaging identifiers.
  • Meta-, Communication, and Process Data: Meta-, communication, and process data are categories that contain information about how data is processed, transmitted, and managed. Metadata, also known as data about data, includes information describing the context, origin, and structure of other data. It may include details such as file size, creation date, author of a document, and change histories. Communication data captures the exchange of information between users through various channels, such as email communication, call logs, messages on social networks, and chat histories, including involved persons, timestamps, and transmission paths. Process data describes the processes and workflows within systems or organizations, including workflow documentation, transaction logs, and activity logs used for tracking and verifying processes.
  • Usage Data: Usage data refers to information capturing how users interact with digital products, services, or platforms. This data includes a wide range of information showing how users use applications, which features they prefer, how long they stay on certain pages, and through which paths they navigate through an application. Usage data can also include frequency of use, activity timestamps, IP addresses, device information, and location data. They are especially valuable for analyzing user behavior, optimizing user experiences, personalizing content, and improving products or services. Additionally, usage data plays a crucial role in identifying trends, preferences, and potential problem areas within digital offerings.
  • Personal Data: "Personal data" refers to any information related to an identified or identifiable natural person (hereinafter referred to as "data subject"); a natural person is considered identifiable if they can be directly or indirectly identified, especially through an identifier such as a name, identification number, location data, online identifier (e.g., cookie), or one or more specific features that express the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
  • Log Data: Log data are information about events or activities that have been recorded in a system or network. These data typically include timestamps, IP addresses, user actions, error messages, and other details about the use or operation of a system. Log data is often used to analyze system issues, for security monitoring, or to create performance reports.
  • Controller: The "controller" is the natural or legal person, authority, organization, or other entity that alone or jointly with others determines the purposes and means of processing personal data.
  • Processing: "Processing" refers to any operation or set of operations performed on personal data, whether by automated means or otherwise. The term is broad and encompasses virtually any handling of data, including collection, evaluation, storage, transmission, or deletion.
  • Contract Data: Contract data includes specific information related to formalizing an agreement between two or more parties. They document the terms under which services or products are provided, exchanged, or sold. This category of data is essential for managing and fulfilling contractual obligations and includes identifying the contracting parties as well as specific terms and conditions of the agreement. Contract data may include the start and end dates of the contract, the type of agreed services or products, pricing agreements, payment terms, cancellation rights, renewal options, and special terms or clauses. They serve as a legal basis for the relationship between the parties and are crucial for clarifying rights and duties, enforcing claims, and resolving disputes.
  • Payment Data: Payment data includes all information needed to process payment transactions between buyers and sellers. These data are critical for electronic commerce, online banking, and any other form of financial transaction. They include details such as credit card numbers, bank account details, payment amounts, transaction data, verification numbers, and billing information. Payment data may also include information about the payment status, chargebacks, authorizations, and fees.

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